Today it is generally known that effective communication is the fundamental key to the
success of any relationship. And as such, communication becomes a mirror that reflects an
individual’s thoughts and characteristics. In fact, it is widely believed that successful academic institutions are the natural products of successful leadership policies founded on effective communications. Ramsey explains that words have power. Words can help, heal, reveal, and can be eye-openers-or they can be hazardous and cruel weapons. That is why what and how a person says and writes something to another person(s) is extremely important, and educational leaders know this more than anyone else does. Education is communication. It is how educational leaders earn their living. Ramsey goes on to say that, an average person can speak and write roughly 18,000 words every day, which is a very small percentage for majority of educational leaders, who are continuously communicating with the school’s numerous and different audiences. If such educational leaders do it the right way, their words do not only inform, educate, and motivate, they can sometimes change the lives of students forever.
There exists a considerable number of studies confirming that effective educational
leaders are excellent communicators. For example, Marzano, Waters, and McNulty, note
that successful principals usually lay powerful lines of a two-way communication across the
entire school community. On their part, Bolman and Deal reiterate the importance of the asking questions, being honest, and encouraging feedback from all members of the school
community. McEwan expressed almost similar sentiments in his study by saying that less
effective educational leaders give excuses, whereas highly competent educational leaders
visualize a successful institution that is guided by its mission. An effective educational leader
establishes and communicates comprehensible goals and encourages the school persistently towards realizing these goals. According to Leithwood and Riehl, successful leadership builds a convincing sense of purpose in the school by creating and communicating a common vision of the future, assisting in building consensus regarding relevant short-term goals, as well as showing appreciation of colleagues’ work.