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Black Online: Cyberspace, Culture, and Community

Essay (Any Type), African-American Studies, 3 pages

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Essay (Any Type), African-American Studies, 3 pages

Dec 13, 2019
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Essay (Any Type), Sport, 3 pages

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Essay (Any Type), Sport, 3 pages

Dec 13, 2019
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What did Lafayette witness about the institution of slavery that caused him to make such a statement?

Essay (Any Type), History, 3 pages

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Essay (Any Type), History, 3 pages

Dec 11, 2019
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Rape culture (pop culture)

Essay (Any Type), Other, 3 pages

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Dec 10, 2019
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Essay (Any Type), Art, Theatre and Film, 2 pages

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Dec 09, 2019
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The earths climate is changing as a result of mans activities, critically analyse the use of softwood timber as a sustainable engineering material in construction

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Essay (Any Type), Other, 3 pages

Dec 08, 2019
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Essay (Any Type), English, 5 pages

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Essay (Any Type), English, 5 pages

Dec 08, 2019
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weaponisation of religion for political gain and solutions for it

Research Paper, Political Science, 4 pages

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Research Paper, Political Science, 4 pages

Dec 05, 2019
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Transportation crisis in Tampa bay area

Research Summary, English, 4 pages

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Research Summary, English, 4 pages

Dec 04, 2019
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a policy analysis paper

Essay (Any Type), Political Science, 7 pages

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Essay (Any Type), Political Science, 7 pages

Dec 04, 2019
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Prove that most of the human relationships represented in Tonino Benacquista′s Machine à broyer les petites filles are unhealthy

Dissertation, Linguistics, 3 pages

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Dissertation, Linguistics, 3 pages

Dec 03, 2019
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Essay (Any Type), Philosophy, 1 page

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Essay (Any Type), Philosophy, 1 page

Dec 03, 2019
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The negative prevalence of drug use in professional hockey

Essay (Any Type), English, 7 pages

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Dec 02, 2019
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Compare and contrast financial and managerial accounting.

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Dec 01, 2019
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U2P Bio & Neuro

Assignment, Other, 1 page

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Assignment, Other, 1 page

Nov 30, 2019
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Roaring 20′s

Essay (Any Type), History, 2 pages

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Essay (Any Type), History, 2 pages

Nov 30, 2019
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Business Law

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Essay (Any Type), Law and Legal Issues, 4 pages

Nov 29, 2019
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Essay (Any Type), Business and Entrepreneurship, 2 pages

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Essay (Any Type), Business and Entrepreneurship, 2 pages

Nov 27, 2019
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African American Studies-BLack Horror

Essay (Any Type), Other, 6 pages

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Essay (Any Type), Other, 6 pages

Nov 27, 2019
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the positive effects of video games

Research Paper, English, 3 pages

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Research Paper, English, 3 pages

Nov 26, 2019
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Pharmacy

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Nov 25, 2019
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Leadership and Management Paper

Essay (Any Type), Other, 5 pages

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Essay (Any Type), Other, 5 pages

Nov 24, 2019
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Child Psychology

Essay (Any Type), Psychology, 1 page

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Essay (Any Type), Psychology, 1 page

Nov 24, 2019
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Essay (Any Type), Marketing, 6 pages

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Essay (Any Type), Marketing, 6 pages

Nov 24, 2019
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Essay (Any Type), English, 7 pages

Nov 23, 2019
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Are all Nurses leaders?

Essay (Any Type), Other, 11 pages

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Essay (Any Type), Other, 11 pages

Nov 23, 2019
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Magazine review

Essay (Any Type), History, 5 pages

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Essay (Any Type), History, 5 pages

Nov 22, 2019
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Accounting

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Essay (Any Type), Other, 5 pages

Nov 21, 2019
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1. In what sense are our identities ′constructed′? Discuss with reference to two resources relevant to this module and provide appropriate examples (600-700 words). 2. Is the concept of class still relevant today? Discuss with reference to two resources

Essay (Any Type), Psychology, 6 pages

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Essay (Any Type), Psychology, 6 pages

Nov 21, 2019
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Business Proposal

Essay (Any Type), Business and Entrepreneurship, 2 pages

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Essay (Any Type), Business and Entrepreneurship, 2 pages

Nov 20, 2019
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Marketing for Entrepreneurs

  • Type of paper: Essay (Any Type)
  • Subject: Art
  • Pages: 3

Small businesses usually encounter greater competitive challenges than large enterprises, particularly in market access and drawing early-stage financing. Consequently, entrepreneurs’ inclination during marketing often does not follow traditional principles of marketing. This article briefly examines marketing for entrepreneurs and how it is different from traditional marketing. Stokes, Wilson, and Mador define entrepreneurial marketing as “the business function of attracting and retaining customers, carried out in an entrepreneurial context”. The fundamental principle of marketing is that the action plan and activities of a firm should concentrate on meeting the demands of the customer. Entrepreneurs agree with this idea but the lack of sufficient resources to run extensive marketing campaigns and branding, typical of conventional marketing, means that entrepreneurs opt for more innovative and personalized marketing strategies. According to Stokes et al., entrepreneurs usually rely on creativity, energy and time rather than money to run their marketing campaigns. Entrepreneurs have been influential in the development of digital marketing. Unable to compete on traditional platforms of marketing with larger firms, entrepreneurs have spearheaded commercialization of products and services via the internet to global consumers. The growth of digital media, such as social media, has provided entrepreneurs with new tools of driving their marketing campaigns without having to rely on a lot of resources. In addition to being cheaper than traditional marketing channels, such as television and print media, many of the digital media tools have automation capabilities, which have enabled entrepreneurs to create continuous promotional campaigns and still be free to focus on other aspects of their businesses. The most successful entrepreneurs possess an intuition that has been described as ‘an antenna into the market place, which enables them to understand customer needs. Another characteristic of entrepreneurial marketing is the tendency to make rapid changes in strategy to offset mistakes, such as misjudgments of customer demands. Unlike larger firms, the lack of bureaucracy in small businesses makes it easier for entrepreneurs to change direction when they realize that current marketing strategies are not working. This flexibility has led to the description of entrepreneurial marketing approaches as ‘trial and error’ methods. However, rather than being a weakness, the trial and error method is a competitive advantage against larger firms. It is an advantage because it underlines the “need to be flexible and adapt quickly to changes in market demand that may be slowed by the use of formalized research” (Stokes et al., 2010, p. 262). Indeed, in most cases, product or service innovations by small firms emerge, not from market research, but following market experimentation with an idea developed from the entrepreneur’s intuitive sense. If the new concept gains market acceptance, the small business owner proceeds to invest in it. In conclusion, the discussion above shows that the approaches in entrepreneurial marketing are different from those in traditional marketing, although the fundamental principle of both remains similar. Rather than focusing on the concepts of marketing mix and market research advanced by traditional marketing, entrepreneurial marketing leverages the small customer base of small firms to concentrate on developing close personal relationships with individual clients. Therefore, entrepreneurial marketing favors interactive marketing over the impersonal mass marketing advanced by traditional marketing.

Marketing for Entrepreneurs

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